Don’t give updon’t give in

Life in business can often times be very challenging, the risks are high and the rewards are great if you succeed and the one indisputable quality that you need to make it in business is PERSISTENCE. The majority of people are ready to throw their aims and purposes overboard, and give up at the first sign of opposition or misfortune. A few carry on DESPITE all opposition, until they attain their goal.

PERSISTENCE is an essential factor in the procedure of transmuting DESIRE into its monetary equivalent. The basis of persistence is the POWER OF WILL.

Persistence is a state of mind, therefore it can be cultivated. Like all states of mind, persistence is based upon definite causes, among them these:

  • Definiteness of purpose

    Knowing what you want in business is the first and, perhaps, the most important step toward the development of persistence. A strong motive forces you to surmount many difficulties.

  • Desire

    is comparatively easy to acquire and to maintain persistence in pursuing the object of intense desire. Ask yourself this question to keep your desire alive. Why did you decide to start your own business in the first place?

  • Self-reliance

    Belief in one’s ability to carry out a plan encourages one to follow the plan through with persistence. (Self-reliance can be developed through the principle described in the chapter on auto-suggestion).

  • Definiteness of plans

    Organized plans, even though they may be weak and entirely impractical, encourage persistence.

  • Accurate knowledge

    Knowing that one’s plans are sound, based upon experience or observation, encourages persistence; “guessing” instead of “knowing” destroys persistence.

  • Co-operation

    Sympathy, understanding, and harmonious cooperation with others tend to develop persistence.

  • Will-power

    The habit of concentrating one’s thoughts upon the building of plans for the attainment of a definite purpose, leads to persistence.

  • Habit

    Persistence is the direct result of habit. The mind absorbs and becomes a part of the daily experiences upon which it feeds. Fear, the worst of all enemies, can be effectively cured by forced repetition of acts of courage. Everyone who has seen active service in war knows this.

If you are in business and desire to succeed and make a difference in your own life and in the lives of those you serve with your goods and services, you need to be PERSISTENT, you should not and must not give up. It pays to be persistent.

At TD&A we are passionate about helping you attain your personal and business goals because they are intricately linked. We firmly believe that persistence, concentration of effort, and definiteness of purpose, are the major sources of success in helping you achieve your business & personal goals.

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